Thanks so much for downloading this free workbook designed to help you figure out your WHY, set your brand foundations, establish your mission, goals and set a realistic game plan to launching your brand 🚀

<aside> ⭐ How to save and edit this workbook: when you open this link, press ‘duplicate’ on the top right hand corner of your screen (see below). This will prompt you to either log into your Notion account or to create a new one. If you’re creating a new account, don’t worry it’s free! Once duplicated you will be able to save the page on your Notion account and edit the workbook.

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If you have any issues, feel free to reach out to us here.

We’re on a mission to give time back to busy founders. Gone are the long hours spent trying to make your design look pretty on Canva, stressing over the million font and colour choices available, let alone the endless hours spent googling ‘how to reduce your image size’.

We believe that your time is the most valuable asset you have as a business owner and thats why we’re here to help make your life easier.

We help founders bring their brand to life through helping them with brand strategy, brand identity and website design. (Add on services include: social media template design, packaging, digital assets, print, etc.)

You can’t build a brand without having your brand foundations figured out. Why? Because they are the building blocks that will ultimately inform everything you do going forward.

Yes, we’re talking EVERYTHING - from the colours you choose to use on your Canva design to how your communicate with your audience.

Let’s get started! ➡️

<aside> ⭐ Tip: type your answers in the boxes provided. Feel free to answer the questions in whichever order you wish, although going through it in a chronological order is advised as we have designed the workbook this way.

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1. Why do you do what you do?

<aside> ▶️ Type your answer here…

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2. What are your values?

3. Choose 12 values that resonate with you. Don’t overthink this step.

1. Prioritise each value from one to ten (mark a number 1-10 after each value above). Now, look at the top five and briefly define why that value is so crucial to you.

<aside> ◾ Why is value #1 crucial:

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<aside> ◾ Why is value #2 crucial:

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<aside> ◾ Why is value #3 crucial:

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<aside> ◾ Why is value #4 crucial:

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<aside> ◾ Why is value #5 crucial:

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1. Select your top 3 values

<aside> 1️⃣ Value 1:

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<aside> 2️⃣ Value 2:

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<aside> 3️⃣ Value 3:

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3. What’s your vision?

What’s your vision? What are your goals for 3 months, 1 year, 5 years?

<aside> 💭 3 Month Goal:

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<aside> 💭 1 Year Goal:

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<aside> 💭 5 Year Goal:

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4. What’s your story?

<aside> ▶️ Type your answer here…

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5. Describe your brand and what it does in one simple sentence.

<aside> ▶️ Type your answer here…

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<aside> 💡 Helpful prompts: What actually drives you to get up in the morning? Why did you come up with your business idea in the first place? Was it because you saw a gap in the market or did you suffer with something that led you to coming up with the idea for your brand?

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<aside> 💡 Click me for Brand Value Examples

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<aside> 💡 Tip: having a 3 month goal will help you establish the little actions you can take today, whilst having a 5 year goal will help you establish the general direction in which you need to take your business that might not be achievable just yet. Your 1 year goal should be your achievable but slightly daunting goal to aim for! You got this.

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<aside> 💡 Helpful prompts: What makes you unique? What is the story you want to tell the world about you/your brand?

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<aside> 💡 Tip: this is actually much harder than it seems. Try asking someone what their business is - you may find that people tend to ramble on and you walk away not really knowing what they truly do. Having a one sentence statement that you can repeat to people will help you be memorable but also help your audience understand exactly what you do and ultimately how you can help them.

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